Value

We started On One because we were sick of riding badly designed cheap bikes and expensive ones that looked clever but didn’t actually work. That idea of honest value is still the baseline for all our bikes.

If you’ve got the right team good design and doesn’t cost any more than bad design. OK it takes you more time than just picking a pre built frame and putting your own stickers on it, but we reckon it’s well worth it. Our Inbred bikes were an immediate hit because they ticked all the mud clearance, sweet steel feel, sorted geometry, singlespeed ready boxes without costing a bomb. Then we blew up the whole 29er market in the same way, dropping the beautiful handling Inbred 29er into a world of very expensive, but badly thought out barges.

The 456 and the Summer Season have added two more classically cost effective bikes to our low cost line up. Again loads of practical, useful innovation for a more enjoyable, versatile ride but no upcharge for the advantage.

Even our premium line bikes are radically affordable compared to the opposition. It’s not because we cut corners, it’s because our designs are so good factories like to make our bikes for us. That sounds really big headed, but it’s true. As part of the deal that gets us our carbon frames beautifully built by one of the best factories at their best price, they get to sell the design on to other brands in other countries.

We did the same with Lynskey and our award winning perfect ten Ti456, working hand in hand with Mark and co in Tennessee to produce the perfect titanium tubing blend for our innovative geometry. Look how many people they’re making bikes for now. Now we’re working with Van Nicholas on tapered headtubes and manipulated tube rear ends for our next batch of Ti bikes.
We do the same with the components we select too. If you’re a regular on this site you’ll notice complete bike specs tend to fluctuate frequently. That’s because if we can get a cracking deal on something from a supplier we’ll buy the lot. After all if we can get XT this month for the price of Deore last month you’re probably happy to cope with a bit of change now and then.

If you’ve dealt with us before you’ll also know that honesty is always our default policy. We’ve been doing this for decades because we stand by our customers and see them right.

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